Mark Amtower
Mark Amtower, Founding Partner, Amtower & Co.


Mark Amtower is the founding partner of Amtower & Company, a government marketing consultancy in Highland, Maryland. He is the author of Government Marketing Best Practices, published in January, 2005. His weekly e-newsletter, The Amtower Report, is widely read in both the direct marketing and Federal contracting communities.

Mark is recognized as a leading authority on Federal marketing. He is interviewed by national business print media regularly and is a frequent guest on local radio talk shows across the country. In the process, he has become the most visible voice for business-to-government marketing in the country.

The radio interviews include several 30 minute segments, including Chuck Harder ("For the People", June 2005), Yolanda Gaskins ("Love and Money", July, 2005), Brian Roberts ("Taking Care of Business with Brian Roberts", September, 2005), and Donna Seebo (October, 2005).

He can be available on short notice for both long and short interviews. Suggested questions for interviews at the bottom of this page.

Since 1985, when he founded Amtower & Company, Mark has been providing vital marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare.  Each year he advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing through individual retainers or his popular client group, the Government Marketing Group. His clients have included Apple, CDW, Dell, Loral, Microsoft, Northrop Grumman as well as many small companies.

He is a frequent contributor to national business publications, having written more than eighty articles for Catalog Age, Catalog Success, DM News, Federal Computer Week, Government Executive, Government Technology Reseller, MC (Marketing Computers), Reseller Management, Target Marketing and others. He is frequently quoted in the Federal trade press and other national and regional business publications on matters relating to government marketing. Mark is a popular speaker at various industry events, including the Annual Catalog Conference, Axciom/Direct Media Business Coop, Business Mailer’s Group, Direct Marketing to Business (DMB), DM Days, Federal Channels, FOSE, Grant Thornton’s CEO Government Roundtable, HighTech Direct, MacWorld Summit, MeritDirect B-to-B Coop, TechExpo, and others.

The premier Amtower & Company seminar, Government Marketing Best Practices, launched in March 2002, has been attended by more than 800 companies, and over 2,000 professionals. Government Marketing Best Practices tours the United States each year. The seminar has been presented in 25 U.S. cities. Amtower & Company also produces the annual B2G Catalog Summit, held in Chicago every November. More than 7,000 professionals have attended Mark’s presentations since his first public session in 1991.

Mark currently sits on the Advisory Board for the American Consultants League, Diamond Minds LLC, and is the Chairman of the Board of Advisors for the American Small Business Council.

He is widely known for his candor in his articles and presentations.

Mark resides in Highland, Maryland with his wife and two children.