Lorren Pettit, MS MBA

Vice President, Market Research

Lorren Pettit, MS MBA is Vice President, Market Research for HIMSS, a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology.

In this role, Pettit works with an expert team offering clients strategic guidance toward achieving sustainable growth and market leadership positioning. Before joining HIMSS Analytics in 2011, he served as Managing Consultant with Press Ganey Associates, Inc. working with hospital executives throughout Canada and the United States on efforts to improve relationships between administrators and physicians/employees.

Pettit has been a healthcare strategist for more than 20 years, with experience in healthcare operations and corporate planning. He has held strategic planning roles in various acute and non-acute healthcare settings, as well as within the hospital group purchasing and hospital services industries.

His extensive background and experience provides a solid foundation for his current role. Examples include counseling senior executives in over 300 U.S. and Canadian hospitals, leading the market demand and strategic planning on behalf of various organizations, launching new products and services, developing and executing multiple marketing plans and playing a key role in responding to a US Senate subcommittee on hospital GPO practices.

A native of Canada, Petit completed his undergraduate work at the University of Winnipeg in Manitoba, Canada, before completing a Master of Science in Gerontology from Baylor University, in Waco, Texas and a Masters of Business Administration from the University of Dallas, Texas. He currently serves on the faculty of Indiana University teaching Medical Sociology and Gerontology.


Event Information

Wednesday, June 11, 2014

7:30AM - 3:30PM

FREE for government and military attendees

Ronald Reagan Building and International Trade Center
1300 Pennsylvania Avenue NW
Washington, DC 20004


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